Radoss.
Programmatic Advertising

Programmatic DSP
for African Markets

Africa's leading Demand-Side Platform for intelligent programmatic advertising. Access premium inventory, real-time bidding, and advanced targeting across 50+ African markets with unmatched precision.

See How It Works
260M+ Users
4000+ Media Partners
2.6B+ Daily Reach
Radoss DSP Dashboard
Live Updated: Just now
Campaign Delivery Last 7 days
Country Type Platform Impressions
🇳🇬 Nigeria App Android 204,405,187
🇰🇪 Kenya App Android 104,380,508
🇿🇦 South Africa Web iOS 87,652,341
🇬🇭 Ghana App Android 56,284,920
🇪🇬 Egypt CTV Smart TV 42,198,765
19.01% Reach
83% Viewability
Weekly Report
Impressions CTR
Impressions: 925,286
CTR: 1.32%
MonTueWedThuFriSatSun
Total Impressions: 494.9M Avg. CTR: 1.47%
Africa | 50+ Markets

Platform Features

Powerful tools designed for the African digital advertising landscape

Real-Time Bidding

Access premium inventory through lightning-fast RTB with sub-100ms response times across African exchanges.

Private Marketplace

Direct deals with premium African publishers for brand-safe, high-viewability placements.

Advanced Targeting

Reach your audience with precision using demographic, behavioral, and contextual targeting.

Data Management

Unified data platform with first-party data integration and audience segmentation.

Real-Time Optimization

AI-powered campaign optimization that maximizes ROI with automated bid adjustments.

Geographic Precision

Hyper-local targeting across 50+ African markets with city and region-level precision.

Intelligent Optimization

Data-Driven Campaign Excellence

Our intelligent optimization engine analyzes multiple data dimensions to ensure your campaigns reach the right audience at the optimal time and cost.

Device Preference
Mobile, tablet, desktop targeting
Geographic Distribution
50+ African countries
Network Status
WiFi, 4G, 3G optimization
Social Behavior
Interest-based segmentation
Interest Preference
4000+ interest categories
Demographics
Age, gender, income targeting
Audience Insights
260M+ Users
Device Distribution
Android 65%
iOS 28%
Other 7%
Top Markets
🇳🇬 Nigeria
85%
🇰🇪 Kenya
72%
🇿🇦 S. Africa
58%
🇬🇭 Ghana
45%
Interest Categories 4000+
Finance Gaming Sports E-comm Travel Tech Food +3993
Network Status
52%
4G/LTE
31%
WiFi
17%
3G
Age 18-35 67% Male 54%

Premium Ad Formats

Engage users with high-impact ad formats optimized for African mobile audiences

SPONSORED
🛍️
Summer Sale!
Up to 50% off on all items
Closes in 5s
Radoss

Interstitial

Full-screen immersive ads

🎬
ADVERTISEMENT
Epic Quest Adventures
Free to Play
Radoss

Splash

App launch video ads

Sponsored Ad
👗
StyleHub Fashion
New arrivals daily
Radoss

Native

Seamless feed integration

🎁
Free Reward!
Watch video to claim
🪙 +500
+3
Radoss

Rewarded

Value exchange video ads

📱
Download Now
Free on Play Store
Radoss

Banner

Standard display banners

🎥
0:15
AD
Skip in 5s
TC
TechCorp Solutions
Learn more at techcorp.com
Radoss

Video (In-Stream)

Pre/mid-roll video ads

Match 3 Mania
Try it now!
🍎
💎
🔮
💎
🍎
🍀
👆 Tap to play!
Radoss

Playable

Interactive mini-games

EXPANDABLE AD
Summer Collection
👗
Radoss

Expandable

Rich media experiences

🎁 Offer Wall
Complete tasks to earn rewards
📱
Install AppX
Download & open
+50🪙
🎮
Play GameY
Reach level 5
+200🪙
📝
Complete Survey
~5 minutes
+100🪙
Radoss

Offer Wall

Task-based rewards

Ad Format Specifications

Interstitial

  • • Full-screen 320x480 to 1200x1920px
  • • 5-10 second display

Splash

  • • 9:16 video, 5-15 seconds
  • • Auto-play at app launch

Banner

  • • 320x50, 300x250, 728x90
  • • Static or animated

Video (In-Stream)

  • • Pre/mid/post-roll formats
  • • Skippable after 5 seconds

Native

  • • Feed-integrated, 1200x628px
  • • Matches app UI/UX

Rewarded

  • • 15-30s video, user-initiated
  • • 90%+ completion rate

Playable

  • • Interactive HTML5 mini-games
  • • 15-60 second experiences

Expandable

  • • Rich media with 360° views
  • • Interactive galleries

Offer Wall

  • • Curated reward tasks
  • • High user engagement
African Mobile Insights
LIVE
Mobile OS Share
Android 84%
iOS 11%
Other 5%
Network Type
4G/LTE 47%
3G 38%
2G 15%
Top Device Brands
Samsung
31%
Tecno
22%
Infinix
17%
Xiaomi
13%
Top Mobile Activities
💬 Social & Messaging 42%
🎬 Video Streaming 28%
🎮 Mobile Gaming 18%
💰 Mobile Money 12%
615M
Active Users
4.2hrs
Daily Usage
+23%
YoY Growth
Source: GSMA 2024
Mobile-First Platform

Built for Africa's Mobile-First Audience

With smartphone penetration in Africa projected to reach 67% by 2025, our platform is optimized for mobile advertising excellence.

67% Smartphone penetration by 2025
500M+ New mobile users expected globally
45% Current Sub-Saharan Africa penetration

African Market Coverage

Comprehensive reach across Africa's most dynamic digital markets

Network Active
🇳🇬
Nigeria
West Africa HQ
200M+ population • Largest market
850M imp/day +34% YoY
🇰🇪
Kenya
Tech Hub
M-Pesa ecosystem • Innovation leader
320M imp/day +28% YoY
🇬🇭
Ghana
Growing Market
Fastest growing digital economy
145M imp/day +52% YoY
🇿🇦
South Africa
Premium Market
Highest digital ad spend per capita
420M imp/day +18% YoY
🇷🇼
Rwanda
Innovation Hub
Kigali Innovation City • Tech hub
65M imp/day +67% YoY
🇪🇬
Egypt
North Africa Gateway
100M+ population • MENA bridge
580M imp/day +42% YoY
50+
Markets
260M+
Users
98.7%
Uptime
2.6B+
Daily Impressions

Ready to Transform Your Advertising?

Join leading brands using Radoss DSP to reach African audiences with precision and scale.

Created by MiniMax Agent
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